The Beginner's Guide to SEO (Search Engine Optimization)

Search Engine Optimization – or SEO – is the process of increasing your website’s visibility and likeliness to be found in search engines. This is important because it helps search engines like Google better identify what your website is about and allows it to show your content to the right people.The goal with SEO is not about getting random people to go to your site — it’s about getting people who are looking for what you have to offer to go to your site instead of someone else’s.

Keyword Research

Keywords are the search terms or phrases that people type into Google and other search engines to find what they’re looking for.

The key is to focus on maybe one or two keywords first, and then target more keywords once you have more content and web pages on your website.Just think of some keywords that you feel are relevant to your business and then use Google’s Keyword Planner to see if it makes sense to target those keywords.

You can plug in the keywords that you have in mind and see what the numbers look like. For the best results, you should target keywords that are most relevant to your business, have a large number of monthly searches, and have a low competition score.

Optimizing Your Website

Once you’ve chosen your keywords, it’s time to let Google know that your website is relevant to those keywords.

Your domain will play a vital role in marketing and branding for your business. You want to choose a domain that is easy to remember and represents your business.

A URL is the web address for a web page. For example, https://www.google.com/analytics/ is the URL for Google Analytics.

Having relevant and descriptive page URLs is important because it tells people what your page is about. Plus, keywords in your page URLs give search engines and idea of what your page content is about.

The title tag is what search engines use as the headline for your web page in the search results page. It tells search engines what your page is about, and it’s also the first thing people will look at when deciding which search result to click.

The title tag is an important SEO ranking signal and a key contributor to your click through rates.A short, relevant phrase works best as a page title

The meta description is short summary of what your web page is about. Unless Google finds more relevant text on your page, Google will display your meta description right below the headline (the title tag) on its search results page. couple of short sentences that explain what your web page or business is about would work best

Heading Tags

Heading tags is the HTML markup that tells browsers that it’s a headline or a title. Like people, search engines will scan through the headings of your page to get an understanding of what your page content is about. You should create descriptive headlines for all your text content. You can also include keywords that you’re trying to target to make your headings even more relevant.

For the best results, you should use headings only when it makes sense. Adding headings all over the place will confuse your visitors and also search engines.

Content

The content we’re talking about is the main text that you have on your page. It’s the most important factor to SEO. Afterall, useful content is what people are looking for and is what generates revenue for search engines.

So unless you have good content, your page will never rank.

While text is easy for search engines to crawl and process, images are not. Search engines have no way to determine what each images is depicting and rely heavily on how the image is coded onto the site for this information. This opens up a unique opportunity to guide search engines on how to categorize your content.

Alt Text

The alt text is what your browser displays in place of an image if for some reason the image can’t be loaded. 

You should set descriptive alt text for each of your images because not only is it functional, it’s also the main piece of information that Google and other search engines use to decipher your images

Captions

In addition to the alt text, Google likes to look at the text that’s near an image to try and get more details as to what that image is about. By adding a captions to your images, you can provide more information about your page content to Google.

Google’s search results will rank sites that are mobile-friendly higher than those that aren’t.